|
Boosts Interactivity and Selling Power of Images Online While Avoiding Traditional Rich Media Creation, Implementation and Performance Hurdles
LOS ANGELES, CA — February 1, 2005 —
Virtual Iris, Inc. today introduced a software solution capable of rapidly transforming static online imagery into information-rich, interactive displays in minutes, with the dual goals of helping merchants sell more and consumers make online purchases with greater ease and confidence.
"By showing more to consumers, anyone engaged in e-commerce will be able to sell more," said Dr. Gary Kramer, Chief Executive Officer of Virtual Iris. "With Virtual Iris, shoppers can now pick up, rotate, examine, and zoom in on specific product features with unprecedented ‘real world’ feel, speed, and ease. The breakthrough on the ‘back end’ is that Virtual Iris provides online vendors and individual sellers the ability to create this functionality themselves in minutes for every product image on any site, banner, or email, without the overhead, capacity requirements, or performance degradation associated with existing imaging solutions. Virtual Iris provides this experience without requiring consumers to load any plug-in software at all."
The "In-Store" Experience — Online, Instantly and Without Plug-ins
With "Irisized" images, consumers can shop online as if products are in their hands, zooming, moving and rotating them with the aid of a highly intuitive Touchpad or Toolbar. In addition, consumers can change the colors or patterns of images such as shoes and apparel; access text or close-up visual information about particular product features; and assess product dimensions
with the drag of a mouse — the distance between armrests on a sofa, for example, or between front and rear fenders of an automobile. Virtual Iris also improves online buy flow — shoppers can instantly purchase an "Irisized" item from an image, email or banner ad in fewer clicks than typically required by online retail or auction sites. With no plug-ins required, "Irisized" images load instantaneously and can be viewed immediately on almost any computer.
To view a variety of Virtual Iris technology demonstrations, please visit www.virtualiris.com. To learn more about how Virtual Iris can benefit your own e-commerce strategy, contact Virtual Iris at (310) 403-7201 or sales@virtualiris.com.
About Virtual Iris
Founded in December 2003 and headquartered in Los Angeles, California, privately-held Virtual Iris enables businesses for the first time to automate the volume production and deployment of Rich Media, instantly transforming static digital images into dynamic, multi-dimensional product displays that stimulate increased sales, streamline the buying process and provide a visceral
"in store" experience online. To learn more about Virtual Iris, please visit www.virtualiris.com.
|
